Google Adwords is a system in which boxes advertising websites are placed immediately above (or next to) natural search results, i.e. results available after entering the keyword - Google's sorting algorithm is responsible for them. In AdWords, we settle in the PPC (pay per click) model, which means that we pay for every internet user's access to our website. Some companies, however, sell AdWords campaigns as SEO defined as a set of actions aimed at raising the position of a page in organic results.
Buying ads from AdWords is "reliable" in terms of effectiveness: we'll definitely receive them if we pay. It is different with natural results, which require weeks or months to take care - and the result is also not guaranteed by anyone, in particular by the search engine carefully protecting the details of the algorithm. Let's pay attention to what we buy, Google AdWords campaigns can also be effective, but are completely different than positioning.
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